Website analysis- produsers

Produsers and Technological Determinism

Alex Bruns coined the word produser, which is “the collaborative and continuous building and extending of existing content in pursuit of further improvement.” (Bruns, 2005 a) This is exactly what is happening on alluc.org, people can post on the forum links they have uploaded on to other online video hosting sites such as youtube.com and dailymotion.com, there links that they have produced and then other people can click on the links and become the consumers, but the people who post links can also access other peoples links and therefore become consumers. This is a good feature alluc is just simply the host and then it is the members that upload the links and generally create the content.

This leads us on to technological determinism as, is what is being produced advancing society, is technology changing the way we live. As far as I can tell this site would say that it is. A new age of technology is around that has never been developed before- even though films are released weekly and TV shows and music videos are broadcast frequently on television, people are becoming impatient. Especially when it comes to the fact that people are waiting for American shows to come over to England and the fact that the cinema is becoming more and more expensive. People like the way this site makes it easy to access these films and TV programs without having to wait, or even leave there rooms. This shows that this sort of technology has changed society because people are getting different attitudes towards what is right and what is wrong and what is convenient for them. It could be said that technological determinism has lead to laziness and it could also pose the question, are film and television going to die out completely?